Here are the lists of the most valuable Sports Brand in the world according to: Brand/ Events/Athlete/Team
A.C. Milan (Team)
Associazione Calcio Milan commonly referred to as A.C. Milan or simply Milan, is a professional football club in Milan, Italy, founded in 1899.The club has spent its entire history, with the exception of the 1980–81 and 1982–83 seasons, in the top flight of Italian football, known as Serie A since 1929–30.
Adidas is a German multinational corporation, headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second biggest in the world. It is founded by Adolf Dassler on July 1924.
Adidas has only one mission —to create innovative products for athletes and individuals who aim to make every moment count. It has its prominent history that leads them to grow into a worldwide brand.
Arsenal Football Club is a professional football club based in Highbury, London, England, that plays in the Premier League, the top flight of English football. The club has won 13 League titles, 12 FA Cups (a joint record), two League Cups, 14 FA Community Shields, one UEFA Cup Winners' Cup and one Inter-Cities Fairs Cup.
ASICS is a Japanese multinational corporation athletic equipment company which produces footwear and sports equipment designed for a wide range of sports, generally in the upper price range. The name is an acronym for the Latin phrase anima sana in corpore sano which translates as "a healthy soul in a healthy body". In recent years their running shoes have often been ranked among the top performance footwear in the market.
Futbol Club Barcelona commonly known as Barcelona and familiarly as Barça, is a professional football club based in Barcelona, Catalonia, Spain.
Founded in 1899 by a group of Swiss, English and Catalan footballers led by Joan Gamper, the club has become a symbol of Catalan culture and Catalanism, hence the motto "Més que un club" (English: "More than a club"). Unlike many other football clubs, the supporters own and operate Barcelona. It is the second most valuable sports team in the world, worth $3.56 billion, and the world's second richest football club in terms of revenue, with an annual turnover of €560.8 million.The official Barcelona anthem is the "Cant del Barça", written by Jaume Picas and Josep Maria Espinàs.
Bayern Munich (Team)
Fußball-Club Bayern München commonly known as FC Bayern München ,FCB, Bayern Munich, or FC Bayern, is a German sports club based in Munich, Bavaria (Bayern), Germany. It is best known for its professional football team, which plays in the Bundesliga, the top tier of the German football league system, and is the most successful club in German football history, having won a record 27 national titles and 18 national cups.
Black Mamba Elite (Brand)
The black mamba itself has a reputation for being a powerful, athletic, agile and rapid predator. Black Mamba Elite want their customers to form that mentality when wearing their brand , to feel stronger, faster, and attack their workouts, pushing yourself to the limit. This mentality as a collective is what forms a group known as #TeamMamba. ‘M.A.M.B.A‘ itself stands for Mind-Above-Matter-Beats-Anything, and we believe everyone can be better with the right support, motivation around them.
Boston Red Sox (Team)
The Boston Red Sox are an American professional baseball team based in Boston, Massachusetts. The Red Sox compete in Major League Baseball (MLB) as a member club of the American League (AL) East division. The Red Sox have won eight World Series championships and have played in 13. Founded in 1901 as one of the American League's eight charter franchises, the Red Sox' home ballpark has been Fenway Park since 1912.
The "Red Sox" name was chosen by the team owner, John I. Taylor, around 1908, following the lead of previous teams that had been known as the "Boston Red Stockings", including the forerunner of the Atlanta Braves.
Cristiano Ronaldo (Athlete)
Cristiano Ronaldo dos Santos Aveiro, is a Portuguese professional footballer for Spanish club Real Madrid and the Portugal national team. He primarily plays as a forward, but has also been deployed as a winger and serves as captain for Portugal.
In 2008, he won his first Ballon d'Or and FIFA World Player of the Year awards. Ronaldo then won the FIFA Ballon d'Or in 2013 and 2014. In 2016, he received his fourth Ballon d'Or, the most for a European player in the history of the award, and the inaugural Best FIFA Men's Player. In 2015, Ronaldo scored his 500th senior career goal for club and country. Two years later, he surpassed Jimmy Greaves as the all-time top-scorer in the top five European leagues.
Dale Earnhardt Jr. (Athlete)
Ralph Dale Earnhardt Jr. (born October 10, 1974), known professionally as Dale Earnhardt Jr., Dale Jr., or just Junior, is an American professional stock car racing driver and champion team owner. He is the son of NASCAR Hall of Fame member Dale Earnhardt Sr. He is also the grandson of both NASCAR driver Ralph Earnhardt and stock car fabricator Robert Gee, the brother of Kelley Earnhardt-Miller, the half-brother of former driver Kerry Earnhardt, the uncle of driver Jeffrey Earnhardt, the stepson of Teresa Earnhardt, and the older half-brother of Taylor Nicole Earnhardt-Putnam.
Dallas Cowboys (Team)
The Dallas Cowboys are a professional American football team based in the Dallas–Fort Worth metroplex. The Cowboys compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) East division. The team is headquartered in Frisco, Texas, and plays its home games at AT&T Stadium in Arlington, Texas, which opened for the 2009 season. The stadium took its current name prior to the 2013 season.
David Beckham (Athlete)
David Robert Joseph Beckham, OBE (/ˈbɛkəm/; born 2 May 1975) is an English former professional footballer. He played for Manchester United, Preston North End, Real Madrid, Milan, LA Galaxy, Paris Saint-Germain, and the England national team for which he held the appearance record for an outfield player until 2016 when Wayne Rooney surpassed his total. He is the first English player to win league titles in four countries: England, Spain, the United States and France. He announced his retirement in May 2013 after a 20-year career, during which he won 19 major trophies.
Diadora is an Italian football, tennis, running, cycling, rugby, athletic shoe, clothing, and fashion accessory manufacturer with locations in Italy, the United States, Hong Kong, Australia and Bangladesh. Diadora was founded by Marcello Danieli on 1948 in Italy. He called his company "Diadora" a name suggested by a friend. In Greek, "dia dora" means "by means of gifts" which was appropriate, but probably not the origin of his friend's suggestion. More likely, it came from the name given by the Greeks of Byzantium to the Dalmation town of Zadar. Originally called "de ladera" or "from Zadar," it was mistakenly copied and translated from Dalmation to Latin, becoming, along the way "Diadora."
EA Sports (Brand)
EA Sports is a brand of Electronic Arts that creates and develops sports video games. Formerly a marketing gimmick of Electronic Arts, in which they tried to imitate real-life sports networks by calling themselves the "EA Sports Network" (EASN) with pictures or endorsements with real commentators such as John Madden, it soon grew up to become a sub-label on its own, releasing game series such as NBA Live, FIFA, NHL, Madden NFL, and NASCAR. The bestselling EA Sports series is the FIFA series with over 100 million units sold.
Easton Sports Inc (Brand)
Easton Sports, Inc., is a privately owned Van Nuys, California-based manufacturer of sports equipment. The company has been a consistent innovator, primarily in its use of aluminum in its products. Easton designs and manufactures archery equipment, baseball and softball bats, hockey stick shafts and blades, and hockey skate blades. It also makes tent tubes and bicycle components. The company is headed by Jim Easton, the son of the company's founder.
ESPN (originally an initialism for Entertainment and Sports Programming Networks) is a U.S.-based global cable and satellite sports television channel owned by ESPN Inc., a joint venture between The Walt Disney Company (which operates the network) and the Hearst Corporation (which owns a 20% minority share).
ESPN broadcasts primarily from studio facilities located in Bristol, Connecticut. The network also operates offices in Miami, New York City, Seattle, Charlotte, and Los Angeles. John Skipper currently serves as president of ESPN, a position he has held since January 1, 2012. ESPN is one of the most successful sports networks.
Everlast is an American brand active in the design, manufacturing, licensing and marketing of boxing, mixed martial arts and fitness related sporting goods equipment, clothing, footwear, and accessories. Based in Manhattan, the Everlast brand is represented in over 75 countries and holds over 65 licensees worldwide. Evarlast was founded by Jacob Golomb in the year 1910.
FIFA World Cup (Event)
The FIFA World Cup, often simply called the World Cup, is an international association football competition contested by the senior men's national teams of the members of Fédération Internationale de Football Association (FIFA), the sport's global governing body. The championship has been awarded every four years since the inaugural tournament in 1930, except in 1942 and 1946 when it was not held because of the Second World War. The current champion is Germany, which won its fourth title at the 2014 tournament in Brazil.
Fila Korea (Brand)
FILA KOREA Ltd. is a Korea-based company engaged in the distribution of sports casual clothing, shoes and others. The Company’s products portfolio consists of jackets, training wears, pants, round shirts, T-shirts, sweaters, swimming clothes, shoes, bags, hats, belts, wallets, socks, gloves, towels, scarves, ski products, as well as swimwear, among others, for men, women and kids. The Company provides its products under the brand names of FILA, FILA GOLF, FILA INTIMO, FILA KIDS, filativa and FILA OUTDOOR.
The Company is also involved in royalty business, as well as order production of football, baseball, badminton and other uniforms. It distributes its products through sales agents, department stores, outlet shops and discount stores.
The Gatorade Company, Inc. is an American manufacturer of sports-themed beverage and food products, built around its signature line of sports drinks. Gatorade is currently manufactured by PepsiCo and is distributed in over 80 countries.
The beverage was first developed in 1965 by a team of researchers at the University of Florida to replenish the carbohydrates that the school's student-athletes burned and the combination of water and electrolytes that they lost in sweat during rigorous sport activities.
Air Jordan is a subsidiary of Nike, Inc. It is a brand of basketball footwear and athletic clothing produced by Jumpman and endorsed and created for Chicago Bulls basketball player Michael Jordan. The original Air Jordan I sneaker, produced for Jordan in 1984, were released to the public in 1985. The shoes were designed for Nike by Peter Moore, Tinker Hatfield, and Bruce Kilgore. Jordan also teamed up with nike in 2016 to create one of the first dual shoes.
Joma is a Spanish sports clothing manufacturer, which currently produces footwear and clothing for football, futsal, basketball, volleyball, running, tennis, padel, fitness. Its headquarters is located in Spain.
Joma was founded in 1965 to produce shoes for general use. In 1968, the company began to specialize in sport shoes production and distribution. After a relative success, Joma decided to enter into football market, obtaining a great success and becoming the leader in its country, consequently also with international success.
Eventually, Joma Sport had opened offices in the United States, Europe and Asia being currently present in over 70 countries throughout the world. Joma Sport brand is in the top ten in the world-ranking.
Kappa is an Italian sportswear brand founded in 1916 in Turin, Italy. Dynamic sportswear label Kappa blends innovation and performance-enhancing details with a slick modern aesthetic.
As the uniform provider to leading football teams like Burkino Faso and Torino, Kappa is a specialist brand with a passion for innovative clothing and accessories.
From volleyball and skiing to basketball, rugby, golf and boxing, Kappa is the ideal brand for active and outdoor-loving people. Kappa men's clothing combines Italian quality and design with contemporary athletic trends for a cutting-edge approach to sportswear. From urban high-tops and padded winter jackets to insulating walking boots and official club wear, Kappais renowned for its meticulous detailing and functionality.
Kentucky Derby (Event)
The Kentucky Derby a horse race that is held annually in Louisville, Kentucky, United States, on the first Saturday in May, capping the two-week-long Kentucky Derby Festival. The race is a Grade I stakes race for three-year-old Thoroughbreds at a distance of one and a quarter miles (2 km) at Churchill Downs. Colts and geldings carry 126 pounds (57 kilograms) and fillies 121 pounds (55 kilograms).
KTM-Sportmotorcycle AG is an Austrian motorcycle and sports car manufacturer owned by CROSS Industries AG and Bajaj Auto Limited. KTM was formed in 1981 but traces its foundation as early as in 1934. In 1992 the company was spun off from its parent company KTM when it ran into financial troubles. KTM was split into four companies, all of which shared the same "KTM" branding, and at present have many more subsidiaries with the same branding. However, KTM-Sportmotorcycle is most commonly associated with the KTM brand, because it still continues the flagship business of its parent company.
Le Coq Sportif (Brand)
Le Coq Sportif ("the athletic rooster") is a French company producing sports equipment such as shoes, shorts, and t-shirts. It was founded in 1882 by Émile Camuset and located in Entzheim, France. But the first clothing items branded with the rooster appeared in 1948.The company's name derives from the Gallic rooster, a national symbol of France.
Lotto Sport Italia (Brand)
Lotto Sport Italia is an Italian sportswear manufacturer. Its products are now distributed in more than 60 countries. Lotto was established in 1973 by the Caberlotto family (who were the owners of the football team F.C. Treviso) in Montebelluna, northern Italy, the world centre of footwear manufacturing. In June 1973, Lotto made its debut as a sports footwear manufacturer. Tennis shoes signaled the beginning of production, followed by models for basketball, volleyball, athletics and football.
Lulu Lemon (Brand)
Lululemon Athletica Inc. styled as lululemon athletica, is a Canadian athletic apparel retailer. It is a self-described yoga-inspired athletic apparel company and a designer and retailer of technical athletic apparel, which produces a clothing line and runs international clothing stores from its company based in Vancouver, British Columbia, Canada. The company makes a number of different types of athletic wear, including performance shirts, shorts, and pants, as well as lifestyle apparel and yoga accessories. They sell their clothing internationally. Key competitors include Athleta, Nike and Under Armour.
Nike, Inc. (Brand)
Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is one of the world's largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. In 2014 the brand alone was valued at $19 billion, making it the most valuable brand among sports businesses.
Manchester United (Team)
Manchester United Football Club is a professional football club based in Old Trafford, Greater Manchester, England, that competes in the Premier League, the top flight of English football. Nicknamed "the Red Devils", the club was founded as Newton Heath LYR Football Club in 1878, changed its name to Manchester United in 1902 and moved to its current stadium, Old Trafford, in 1910.
Maria Sharapova (Athlete)
Maria Yuryevna Sharapova is a Russian professional tennis player. A United States resident since 1994, Sharapova has competed on the WTA tour since 2001. She has been ranked world No. 1 in singles by the WTA on five separate occasions, for a total of 21 weeks. She is one of ten women, and the only Russian, to hold the career Grand Slam. She is also an Olympic medalist, having earned silver for Russia in women's singles at the 2012 Summer Olympics in London.
Mizuno Corporation (Brand)
Mizuno Corporation is a Japanese sports equipment and sportswear company, founded in Osaka in 1906 by Rihachi Mizuno. Today, Mizuno is a global corporation which makes a wide variety of sports equipment and sportswear, for golf, tennis, baseball, volleyball, football, running, rugby, skiing, cycling, judo, table tennis, badminton, boxing and athletics. Mizuno not only supports sporting activities by offering better sporting goods but also develops products and services that make the most of the value of sports and actively spread that in daily life.
We will contribute to making people around the world happy through the power of sports
MSG is an American regional cable and satellite television network, and radio service owned by MSG Networks, Inc.—a spin-off of The Madison Square Garden Company (itself a spin-off of local cable provider Cablevision).
Primarily serving the Mid-Atlantic United States, its programming focuses on events featuring and other programs about New York City sports teams. The channel is named after the Madison Square Garden sports and entertainment venue in Midtown Manhattan.
New England Patriots (Team)
The New England Patriots are a professional American football team based in the Greater Boston region. The Patriots compete in the National Football League (NFL) as a member club of the league's American Football Conference (AFC) East division. The team plays its home games at Gillette Stadium in the town of Foxborough, Massachusetts, which is located 21 miles (34 km) southwest of downtown Boston and 20 miles (32 km) northeast of downtown Providence, Rhode Island. The Patriots are also headquartered at Gillette Stadium.
New York Yankees (Team)
The New York Yankees are an American professional baseball team based in the New York City borough of the Bronx. The Yankees compete in Major League Baseball (MLB) as a member club of the American League (AL) East division. The Yankees are one of two major league clubs based in New York City, the other being the New York Mets of the National League.
In the 1901 season, the club began play in the AL as the Baltimore Orioles (no relation to the modern Baltimore Orioles). Frank Farrell and Bill Devery purchased the franchise (which had ceased operations) and moved it to New York City, renaming the club the New York Highlanders. The Highlanders were officially renamed the Yankees in 1913.
O'Neills Irish International Sports Company Ltd. was established in 1918. It is the largest manufacturer of sportswear in Ireland and has manufacturing plants in Dublin and Strabane.
O'Neills has a long relationship with Irish rugby, football and Gaelic Athletic Association and for many years was the exclusive supplier to all three associations. O'Neills also produces amateur boxing kits (vests and shorts). They are currently kit suppliers to a number of inter-county teams in both gaelic football and hurling including Cork GAA, Dublin GAA, Kerry GAA, Mayo GAA, Kilkenny GAA, Tipperary GAA, Galway GAA, Down GAA, Donegal GAA, Tyrone GAA, Roscommon GAA Laois GAA and Offaly GAA
The O'Neill brand has become synonymous with the production of team kits, footballs and sliotars(hurling balls) for Gaelic games but is fast becoming a major supplier to rugby and soccer clubs across Ireland, Great Britain, Europe and America. O'Neills was the exclusive supplier to the Irish Provinces for many years and to the Irish International teams during their Triple Crown era.
Puma SE (Brand)
PUMA SE, branded as PUMA, is a German multinational company that designs and manufactures athletic and casual footwear, apparel and accessories, headquartered in Herzogenaurach, Germany. The company was founded in 1948 by Rudolf Dassler. In 1924, Rudolf and his brother Adolf Dassler had jointly formed the company Gebrüder Dassler Schuhfabrik. The relationship between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and PUMA. Both companies are currently based in Herzogenaurach, Germany.
Rawlings is a sports equipment manufacturing company based in the United States and founded in 1887. The parent company has been Newell Brands since 2016. Rawlings specializes in baseball equipment, but also manufactures softball, basketball, training equipment and American footballs. They have also recently started making fan gear such as chairs, tents, and bags with team logos on them.
Horween Leather Company has provided Rawlings with leather since 1929. In 2003, Horween was providing leather for 3,000 Rawlings baseball gloves annually, and half of professional baseball players were using baseball gloves made from Horween leather.
Real Madrid (Team)
Real Madrid Club de Fútbol , commonly known as Real Madrid, or simply as Real, is a professional football club based in Madrid, Spain.
Founded in 1902 as Madrid Football Club, the club has traditionally worn a white home kit since inception. The word Real is Spanish for Royal and was bestowed to the club by King Alfonso XIII in 1920 together with the royal crown in the emblem. The team has played its home matches in the 81,044-capacity Santiago Bernabéu Stadium in downtown Madrid since 1947. Unlike most European sporting entities, Real Madrid's members (socios) have owned and operated the club throughout its history.
Reebok is a global athletic footwear and apparel company, operating as a subsidiary of Adidas since 2005.Reebok produces and distributes fitness, running and CrossFit sportswear including clothing and footwear. It is the official footwear and apparel sponsor for UFC, CrossFit, Spartan Race, and Les Mills.
In 1958 Reebok was established as a companion company to J.W. Foster and Sons, founded in 1895 in Bolton, Greater Manchester, England. As a British brand, Reebok apparel featured a Union Jack flag from 1895 until 1986.
Roger Federer (Athlete)
Roger Federer (born 8 August 1981) is a Swiss professional tennis player. Many players and analysts have called him the greatest male tennis player of all time. Federer turned professional in 1998 and was continuously ranked in the top 10 from October 2002 to November 2016. He is currently ranked world No. 5 by the Association of Tennis Professionals (ATP).
Russell Brands (Brand)
Russell Brands, LLC, headquartered in Bowling Green, Kentucky, is an American manufacturer of sports equipment, which markets its products under many brands and subsidiaries, including Russell Athletic (its flagship brand), Spalding and Brooks. Formerly a publicly traded company, Russell Brands has been a wholly owned subsidiary of Berkshire Hathaway since 2006.
Shaun White (Athlete)
Shaun Roger White (born September 3, 1986) is an American professional snowboarder and skateboarder. He is a two-time Olympic gold medalist. He holds the record for the most X-Games gold medals and has won 10 ESPY Awards.
Sky Sports (Brand)
Sky Sports is a group of sports television channels operated by the satellite pay-TV company Sky plc. Sky Sports is the dominant subscription television sports brand in the United Kingdom and Ireland. It has played a major role in the increased commercialisation of British sport since 1991, sometimes playing a large role in inducing organisational changes in the sports it broadcasts, most notably when it encouraged the Premier League to break away from The Football League in 1992.
Sky Sports 1, 2, 3, 4 and 5 are available as a premium package on top of the basic Sky package. These channels are also available as premium on nearly every satellite, cable and IPTV broadcasting system in the UK and Ireland. Sky Sports News HQ and Sky Sports Mix are both provided as part of basic packages. The Sky Sports network is managed by Barney Francis.
Spalding is an American sporting goods company founded by Albert Spalding in Chicago, Illinois in 1876. It is now headquartered in Bowling Green, Kentucky. The company specializes in the production of balls for many sports, but is best known for its basketballs. Spalding also makes a range of other products for baseball, soccer, softball, volleyball, and American football.
Tapout is an American multinational corporation that designs and manufactures sports clothing, casual apparel, and accessories headquartered in Baltimore, Maryland. It is one of the largest sportswear manufacturers in the United States, and one of the biggest in the world.
Tapout was registered in 1997 in San Bernardino County, California, by Charles Lewis, Jr., Dan Caldwell and Tim Katz. The company was founded after the trio began selling mixed martial arts clothing from the back of their Ford Mustang. Selling the merchandise during a period where MMA solely reached a niche market, Lewis, Caldwell and Katz branded the company around the sport, distributing the merchandise in cities where the sport was prevalent. However, following the growing popularity of mixed martial arts in the United States, and its later nationwide mainstream acceptance, the company became the largest MMA-related merchandise company in the world, accruing revenues of over $22.5 million
Under Armour (Brand)
Under Armour, Inc. is an American company that manufactures footwear, sports and casual apparel. Under Armour began offering footwear in 2006.Under Armour's global headquarters is located in Baltimore, Maryland with additional North American corporate office locations in Austin and Houston, Texas; Denver, Colorado; New York, New York; San Francisco, California; Portland, Oregon; Nashville, Tennessee; and Toronto, Ontario.
Under Armour's International Headquarters is located in Panama City, Panama, with Latin America offices in São Paulo, Brazil; Santiago, Chile; and Mexico City, Mexico. Its European headquarters is in Amsterdam's Olympic Stadium with an additional office in Munich, Germany. The Under Armour Shanghai office is the regional headquarters for Greater China. Additional Asia Pacific offices are in Guangzhou, China; Hong Kong; Jakarta, Indonesia; Tokyo, Japan; and Sydney, Australia.
Umbro is an English sportswear and football equipment supplier based in Greater Manchester, England. Umbro designs, sources, and markets football-related apparel, footwear, and equipment. Its products are sold in over 90 countries worldwide. Since 2012, the company has been a subsidiary of American company Iconix Brand Group.
Vans is an American manufacturer of shoes, based in Cypress, California, owned by VF Corporation. The company also produces apparel and other products such as T-shirts, hoodies, socks, hats, and backpacks. As of August 2013, the brand is active in the actions sports industry and sponsors skateboard, surf, snow, BMX, and motocross teams.Since 1996, the company has also been the primary sponsor of the annual Vans Warped Tour traveling rock festival.
Wilson Sporting Goods (Brand)
The Wilson Sporting Goods Company is an American sports equipment manufacturer based in Chicago, Illinois. Since 1989, it has been a foreign subsidiary of the Finnish group Amer Sports.
Wilson makes equipment for many sports, among them badminton, baseball, basketball, softball, Canadian football, American football, golf, racquetball, soccer, padel, platform tennis, squash, tennis and volleyball.
Yes Network (Brand)
The Yankees Entertainment and Sports Network (YES) is an American cable and satellite television regional sports network that is owned by 21st Century Fox (which owns a controlling 80% interest and serves as managing partner) and Yankee Global Enterprises (which owns the remaining 20%).
Primarily serving New York City, New York and the surrounding metropolitan area, it broadcasts a variety of sports events, as well as magazine, documentary and discussion programs; however, its main emphasis is focused on games and team-related programs involving the New York Yankees of Major League Baseball (owned by minority partner Yankee Global), the NBA's Brooklyn Nets and New York City FC of Major League Soccer.