Adidas grabbed Jeremy Lin from Nike, wants more Asian customer
Jeremy Lin with his Adidas kicks
While Adidas already have some notable athletes promoting the brand, including his teammate and seven-time NBA All-Star Dwight Howard and a lineup of elite point-guards highlighted by Derrick Rose of the Chicago Bulls, John Wall of the Washington Wizards and Damian Lillard of the Portland Trail Blazers.
He is in good company, but why choose Adidas over Nike?
He is in good company, but why choose Adidas over Nike?
We all have preference but one thing's for sure, Adidas wants Jeremy Lin more than Nike does. During the Linsanity period in New York, we all remembered that Jeremy was a nobody, and for that short period of time he became an international sensation, a marketing dream. Nike was quick on the trigger to sign an untested athlete, I am sure that during those period of time, Jeremy Lin helped pick up some sales, I know so because I bought some Nike Jeremy Lin merchandise myself, I am sure many did.
Now that Jeremy Lin is a part of the Adidas family, many are worried and some even criticized he moved mainly because of what had happened to the most popular basketball endorser of Adidas, Derrick Rose. Yeah, Derrick Rose may be injured but its not entirely the shoes' fault, in fact Adidas has been very gracious to support its players even if they can't play.
Derrick Rose is a popular player but during his recovery Adidas helped Derrick Rose stay relevant by running different marketing campaigns that promote the brand and Derrick Rose, its a win-win, if you ask me.
Anyway, we bid Jeremy Lin good luck and hope that he would make the Adidas family proud.
Below is the official press release from Adidas:
ADIDAS SIGNS NBA SUPERSTAR JEREMY LIN
PORTLAND, Ore. (January 6, 2014) – adidas today announced a partnership with NBA point guard Jeremy Lin of the Houston Rockets.
“I’m really excited to join the adidas family,” said Lin. “They’ve changed the game with new technology and style and I can’t wait to be a part of it.”
Lin joins the adidas basketball roster which includes teammate and seven-time NBA All-Star Dwight Howard and a lineup of elite point-guards highlighted by Derrick Rose of the Chicago Bulls, John Wall of the Washington Wizards and Damian Lillard of the Portland Trail Blazers.
“Jeremy’s relentless drive, passion for the game and background of leading winning teams throughout his career makes him a perfect fit for the adidas brand,” said Chris Grancio, adidas head of global basketball sports marketing.
Unheralded as a high school player, undrafted from Harvard University and cut twice from NBA rosters, Lin made global headlines when he led the New York Knicks to an improbable seven game winning streak in February 2012. Dubbed “Linsanity,” his rise to stardom was fueled by elite playmaking ability and clutch shooting as he became the only NBA player in modern history to tally 20 points and seven assists in his first five starts.
The first Asian-American player in the NBA, Lin joined the Houston Rockets in 2012 and has helped them become one of the Western Conference’s top teams while averaging over 14 points, four assists and two rebounds per game this season.
Lin will be featured in a variety of upcoming adidas marketing initiatives and will play a role in the development of basketball footwear and apparel.
Other adidas athletes include WNBA MVP Candace Parker, FIFA World Player of the Year Lionel Messi FC Barcelona and six-time tennis Grand Slam singles champion Novak Djokovic.
About adidas
adidas has been providing innovative products for the world’s best athletes for more than 50 years, from past legends to today’s superstars, such as Derrick Rose, Dwight Howard and Candace Parker. On April 11, 2006 adidas and the National Basketball Association signed an 11-year global merchandising partnership making the adidas brand the official uniform and apparel provider for the NBA, the Women’s National Basketball Association (WNBA) and the NBA Development League (D-League) beginning with the 2006-07 NBA season.
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Looking forward to Jeremy Lin signature shoe.
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