Almost 30 years ago, Nike was asked to collaborate on a movie that would feature scenes set in the futuristic world of 2015. The brand was challenged to imagine sneakers that would suit the inhabitants of the advanced era. The innovation team, which regularly looks into a crystal ball of athlete insight and technology to project the future of sport, took that task further.
The resulting Nike Mag reinvented the conventional lacing system, integrating it into an inimitable design that became an enduring beacon of popular culture. As Nike, Inc. President and Chief Executive Officer Mark Parker put it, “We started creating something for fiction and we turned it into fact, inventing a new technology that will benefit all athletes.”
Today, Nike delivered a gift to Michael J. Fox introducing the innovation to the shoe’s first, and most celebrated, wearer.
How many pairs are available?
The 2015 Nike Mag is a
limited edition release. It will only be available via auction, with all
proceeds going to the Michael J. Fox Foundation for Parkinson’s Research. The
specific details on the auctions will be posted to http://news.nike.com and via
Twitter at @Nike in early 2016.
Why only a limited number of pairs?
This limited edition release
is intended to pay homage to the initial vision of the Nike Mag and to assist
in supporting the Michael J. Fox Foundation for Parkinson’s Research. The
future of this technology is very exciting. We have a team focused on bringing
this to new performance products in the coming months.
Where and how can you get them?
The 2015 Nike Mag will only
be available via auction, with all proceeds going to the Michael J Fox
Foundation for Parkinson’s Research. The specific details on the auctions will
be posted to http://news.nike.com and via
Twitter at @Nike in early 2016.
How does it work?
The shoe senses the wearer
and the lacing system tightens to a comfortable level. You can then manually
change tightness ‘on demand’, via the >> / << buttons located on
the upper.
What sizes will it be available in?
Men’s US Sizes between 7 and
13 will be available.
When is the auction and how will the auction work?
The specific details on the
auctions will be posted to http://news.nike.com and via
Twitter at @Nike in early 2016.
Will you be seeding pairs?
All pairs will be available only
via auction.
Why aren’t they releasing this year?
As the first to ever wear the
Nike Mag, Michael J Fox received the first pair of the 2015 Nike Mag. The
future of this technology is very exciting. We have a team focused on bringing
this to new performance products in the coming months. The specific details on
the auctions will be posted to http://news.nike.com and via
Twitter at @Nike in early 2016.
Are these the same Nike Mag’s that were featured in the movie?
No. The aesthetics of the
shoe are identical but the technology is new.
How much will the Nike Mag cost?
In 2011 we raised 9.4 million
dollars for the Michael J. Fox Foundation for Parkinson’s Research through a
series of auctions. We’re excited about the upcoming Michael J. Fox Foundation for
Parkinson’s Research auction to raise even more support towards eliminating
Parkinson’s disease.
What else comes with the Nike Mag shoes?
The 2015
Nike Mag comes with specifically designed packaging and a unique charging
system.
At what price will opening bids begin?
The specific details on the
auctions will be posted to http://news.nike.com and via
Twitter at @Nike in early 2016.
How does it get power?
The 2015 Nike Mag comes with
a specifically designed charging system and unique packaging.
Is it rechargeable?
Yes.
Can you play sports in it?
As a performance technology,
the future of this project is very exciting. We have a team focused on bringing
this to new performance products in the coming months. The 2015 Nike Mag shoes are
just a glimpse into that future.
What other shoes will feature the technology?
There will be more to come on
that soon.
Can I see them up-close anywhere even if I can’t buy them?
As of now, Michael J. Fox has
the only pair of the 2015 Nike Mag.
Who worked on this version of the Nike Mag?
Tinker Hatfield led a
collaborative team involving designers, innovators, developers and testers on
this project.
Who is working on the future performance versions?
Tinker Hatfield is leading
the same team who worked on the 2015 Nike Mag with a few, key, additional team
members.
How much do they cost to make?
We don’t share details of
that kind about production, but we know that Nike athletes expect a premium
product and we strive to surpass expectations.
How much would you sell them for at retail, if you could?
The 2015 Nike Mag will not be
available via Nike retail channels. They will only be available via auction. The
best part of the project is that all the proceeds will support Parkinson’s
disease research through the Michael J. Fox Foundation for Parkinson’s Research.
What does Nike learn from collaborating with the
worlds of entertainment and film?
As with any
Nike collaborative effort, it inspires our design teams to think differently
about problems - stretching limits.
How much does it weigh?
The new technology only adds approximately
2oz to the shoe.
Is it the same as the 2011 shoe?
Aesthetically it’s the same.
We’ve changed some things in the construction of the shoe to incorporate the
new technology and features.
How long does the lacing system and light work on
one charge? What is the total battery life?
With the lights on, the
battery life should last approximately two hours before needing a recharge.
Without the lights on the shoes will last several days. The total battery life
is about three to five years depending on usage.
How will I know if what I bought is authentic?
Each pair
of 2015 Nike Mag’s will come with a certificate of authenticity provided by
Nike.
.jpg)
0 Comments