NIKE KOBE 11 Launch Event Video - What makes it special?

Kobe Bryant:

This is my story.

I’ve been through a lot to get here.

That’s what makes it so special.

Kevin Frazier:

When we walk through and there’s all pictures from your career, what does it mean to you to have done all of this?

Kobe Bryant:

Honestly I just feel very fortunate.

If you love what you do, you want to do as much as you can, for as long as you can.

You know what I mean?

It’s just that simple to me.

It’s not really work, it’s just that this is what I enjoy doing.

Kevin Frazier:

It’s funny you say you love what you do, because very few players put as much care into product.

Kobe Bryant:

I enjoy the design process. I enjoy the storytelling aspect to it.

It’s all those little stories that we have in the product that makes it personal.

What makes the Kobe 11 special is that we continue to evolve it, we continue to make it better.

You’re starting to see us merge some of the greatest technologies that we’ve created over at Nike and putting them into a single product.

We believe in just pushing boundaries man and creating things that help athletes be better.