TOUGH MUDDER EXPANDS INTO THE PHILIPPINES WITH PROACTIVE SPORTS MANAGEMENT
Manila, Philippines (January 28, 2018) – Tough Mudder, Inc., a leading sport, active lifestyle and media brand, and Proactive Sports Management, a premier sports agency known for organizing the largest fun runs in the Philippines, announced today a new partnership to bring the world’s leading obstacle course event, Tough Mudder, to the Philippines for the first time in 2018. This marks the first time Tough Mudder has licensed its events in the country. Tough Mudder holds events on five out of the six habitable continents.
The inaugural Philippine’s Tough Mudder Event Weekend will take place in July, followed by another event in November 2018. Both events will feature Tough Mudder’s signature obstacles.
“This is the first time that Tough Mudder will be in the Philippines, and Tough Mudder is not just about being tough, it is also about teamwork and determination,” said Proactive COO Justine Cordero.
This new licensee follows the success of Tough Mudder’s licensed events – hosted to date in Mexico, Bali, Ireland, United Arab Emirates, and Australia. It will provide access to events for active lifestyle individuals living or visiting the Philippines seeking the challenge, camaraderie and thrills that only a Tough Mudder experience can offer.
“Tough Mudder events have united millions seeking a more engaging, communal form of active lifestyle. We are excited to partner with Proactive Sports Management, who has a proven track record for success for athletic events in the Philippines, to ensure locals and tourists alike will have the same unparalleled experience that has made Tough Mudder the must-do event for OCR enthusiasts and weekend warriors alike,” said Will Dean, CEO and Co-Founder, Tough Mudder.
With more than 3 million participants to date across five continents, Tough Mudder has offerings ranging from accessible yet rewarding challenges, such as the Tough Mudder 5K and Tough Mudder Half (five-mile event excluding fire, ice and electricity), to competitive events, such as Tough Mudder X (the toughest mile on the planet) and World’s Toughest Mudder (24-hour endurance event).
This year, Tough Mudder, Inc. and its licensees will host an unprecedented 150+ events across nearly a dozen countries, such as the United States, The United Kingdom, Germany, Australia, United Arab Emirates, Canada and two new countries, South Africa and Oman, welcoming participants worldwide into a global community that lives courage, personal accomplishment, teamwork and fun.
Tough Mudder in the Philippines is held in partnership with Proactive Sports Management, a sports events company which started in 2012, and is known in the industry for staging various marathons and mass participation events.
Registration is ongoing, for more information, please visit FB/ToughMudderPhilippines.