This new technology will change basketball forever | Boost

Adidas is doing really well with their basketball market, and this new technology could give them more edge than the competitors. Imagine getting more bounce from your shoe.

Adidas today launches an all-new video introducing Boost coming to basketball, a technology that returns more energy than any other cushioning in the game. Boost is filled with thousands of capsules, giving you energy from tip-off to the final buzzer.

Titled “Boost Changes Everything,” the video portrays steel balls in front of side-by-side Boost cushioning and EVA cushioning. The cameras capture the real energy return as the balls continue to bounce on Boost long after EVA, proving that Boost will change everything on the court.