Nike Basketball Feed

Author
Chance •

Introducing Paul George's Second Signature Shoe, THE PG2

Paul George's second signature shoe, the PG2 Today in Cleveland, Paul George will debut his second signature shoe, the PG2. Fittingly, he’ll do it during a contest that will test the eight-year pro’s status as one of the league’s best two-way players and on a court surrounded by other athletes who share the distinction of owning a signature shoe of their own. “Think about the heritage of Nike Basketball in general and all the signature athletes we've had along the way and how exciting a lot of those products have been and how they're so culturally relevant,” says Tony Hardman, designer of both the PG1 and PG2. “To be a part of that legacy is heavy; you just try to put your stamp on it along the way.” Here are five rules George and Hardman stick to so they can continue to impress their take on signature culture. TAKE IT BEYOND BASKETBALL The launch colorway of the PG2 shares two of namesake Paul George's favorite things: basketball and gaming. ... ... See more

Author
Chance •

Nike Unveils Revolutionary "REACT" Cushioning in Hyperdunk 2017 Flyknit

Nike Basketball redefines the limits of the game this season with its latest and most innovative shoe – the Nike React Hyperdunk 2017 Flyknit. Designed to extend the shoe’s legacy with its action-oriented nature expressed in sleek, minimalistic lines, the newest Hyperdunk sports a modern twist to its classic look.  Tucked inside its very soul is the game-changer for cushioning. Called React, the all-new Nike foam is quite the experience. Soft and ultra responsive as it is strong and stable, the cushioning foam reacts swiftly to every step, then bounces back to its original state, ensuring the player a consistent energy uplift every minute of every game. Born from thousands of hours of basketball testing inside the Nike Sports Research Lab, it is the most energetic and durable, breakthrough foam you can find in Nike Basketball. There is simply no other shoe in the brand’s history that has delivered better energy return than the Hyperdunk 2017 Flyknit.   This shoe i... ... See more

Author
Chance •

NIKE and the NBA Reveal the First of the League's 2017-2018 Game Uniforms

Nike tuned the uniform design to the rigors of this increasingly intense 82-game season by employing 3D-body maps of players, including heat and sweat maps. The 2017-2018 NBA Season officially marks the beginning of a long partnership between the league and the Swoosh. Today they gave us a glimpse of just how they intend to give the Association a new and modern look. Backed by more than 25 years of research, the latest uniforms are built on a refined version of the Nike Aeroswift basketball chassis. Specifically designed to outlast the 82-game season grind, it employs 3D-body maps of players that include heat and sweat maps. These uniforms were worn and tested by last year's Olympic gold medal-winning USA Basketball team and provided specific feedback that prompted the brand to evolve the designs in ways that included moving the armhole, neck, and side seams to get rid of distractions for the athletes. The uniform is comprised of a combination of Alpha Yarns and re... ... See more

Author
Chance •

The KD10 Story: There's More Than Meets the Eye

Ten years ago this month, Nike signed Kevin Durant and the skinny teenager almost immediately received his first signature shoe. A decade later, the risk has paid off with Durant and Nike designer Leo Chang writing a new playbook for developing a signature basketball line with authentic innovation and inspirations matching the athlete’s own trajectory. Within Durant’s course is a consistent, subtle refinement of pure basketball efficiencies and mechanics. This same path is mirrored in progression from the KD9 to the KD10. For one, the Flyknit construction is the best yet on a basketball shoe — engineered precisely for flexibility, breathability and support just where needed. “I got a pair of the Flyknit Racer during the 2012 games in London and immediately loved them. That shoe is so stylish, so innovative and so comfortable. I’ve been asking for Flyknit in my shoe and the KD10 is my best shoe yet,” says Durant. Flyknit advancements allow designer Leo Chang and his Flyk... ... See more

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