Under Armour Unveils Brand House in Cebu
Performance footwear, sports gear and apparel innovator Under Armour (UA) continues to expand its reach in the Philippines with the opening of a brand house in Cebu City on May 22. The first in southern Philippines, the 164 square-meter UA brand house is conveniently located on the ground level of Ayala Center Cebu. This ups the number of exclusive UA outlets in the Philippines to four, further underscoring the importance of the country as growth area for the Baltimore-headquartered firm. Customers can browse and purchase a range of innovative, quality merchandise the company has been famous for since its inception 20 years ago. "We are extremely grateful for, and humbled by, the incredibly warm reception from our Filipino customers. We believe that UA's success is a direct offshoot of the worldwide trend toward an active lifestyle, and how the brand values reflected in our products have successfully promoted such," said Triple Pte. Ltd. CEO... ... See more