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Harden Vol. 1 shoes launched at Titan Conrad

By: Paolo Manuel C. Fule

Harden Vol. 1 shoes was recently launched on November 22, 2016 at Titan Conrad in Conrad Hotel, Mall of Asia Pasay City. The event was well attended by media practitioners both in print and online, with some celebrity basketball players who also graced the launch of the new shoes from Adidas.
“As every young kid, you have dreams…you have aspirations. You ask for things when you’re a kid and one day, I asked my mom for some money and I wrote her a note,” Harden explained. “It said, 'Could u wake me up at 7:00 and could u leave me a couple of dollars. P.S. Keep this paper. Imma be a star.’

Designed in black Primeknit with flecks of gold, ‘Imma Be A Star’ exudes Harden’s early confidence and is proof of the path he’s creating in the game. Gold accents featured on the Harden Mark, lace tips and three stripes contrast a black suede toe shroud and full-length BOOST TPU wrap, while the original note is showcased as a repeating graphic print on the sockliner.
Asymmetrical lacing provides adaptive support and removes pressure from the top of the foot for quick cuts and deceptive Eurosteps, while a mix of knit and mesh material executions across various colorways stay true to fine-tuned performance benefits and Harden’s off-court style.
“James Harden’s creativity both on and off the court is his true differentiator across all sports, not just basketball” said Ryan Morlan, adidas' VP of Brand Communications. “James continues to reinvent the game and his new position this season, by infusing his unique style individually while creating opportunities for teammates at a record pace. Basketball clearly needs creators to drive the game forward and James is the torch bearer of this evolution.”

About adidas

adidas is a global designer and developer of athletic and lifestyle footwear, apparel and accessories with the mission to be the leading sports brand in the world.  As innovation and design leaders, adidas engineers the best in high-performance products to make athletes better, faster and stronger and creates a range of classic and fresh lifestyle and high-fashion lines. 

Special thanks to Mr. Miguel Rocha of Titan and SLAM Philippines for inviting me to this event. 

Email the author at: paolomanuelfule@yahoo.com


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