Introducing the Nike NBA Connected Jersey
Over the weekend, Nike has officially unveiled what we will to see from the brand as they officially begin their partnership with the NBA beginning this 2017-18 season. We start off with Nike introducing the future of fan apparel with the first NBA connected jersey.
Featuring NikeConnect, these Nike NBA Jerseys will enable fans to unlock real-time, personalized experiences activated through the combination of the jersey, a smartphone, and the NikeConnect app. This innovative marriage of apparel and digital technology gives NikePlus members and NBA fans access to incredible product, customized content and exclusive experiences through the NikeConnect logo on the jersey's lock tag.
Here's a guide on how to use the Nike NBA Jersey with NikeConnect:
1. Get the all-new Nike NBA Jersey with NikeConnect at nike.com/nba, nbastore.com, a Nike store or team retailer near you.
2. Download the NikeConnect app, available for iOS 11 and Android (iPhone 7 or newer; Android devises with NFC capability) globally.
3. Launch the NikeConnect App on your smartphone.
4. Sign in with your NikePlus Account. A celebration page appears with your athlete jersey; you are now connected. Tap in anytime to unlock team and player content such as pre-game arrival footage and highlight packages. Tap in on game day to get additional access to exclusive offers.
6. You will automatically enter the central "Team" tab of the app. It has a status bar with either a pre-game countdown to tip-off, an in-game score or a post-game final score. Other information provided includes where and when your team is playing next, plus stats about your player.
Beneath that bar is the "Team" feed, which is a combination of performance and off-court highlights, including recap videos and GIFs, related to your jersey's player and team. Fans can tap into this content for greater detail or tap and hold to share externally with friends online.
7. The left side of the experience has an "Offers" tab. Clicking on this tab reveals game day offers at the top of the screen that is available immediately. Beneath that, you'll see "Upcoming Rewards" for future game days. Offers include exclusively licensed product, NBA2k18 boosts, tickets to games, Spotify playlists from athletes and other to-be-announced experiences.
8. The right side of the app has a "Jersey" tab, which shows your history of tap-ins and rewards with that particular Nike NBA Connected jersey.
The Nike NBA Connected Jersey experience represents the first time that premium NBA content can be accessed through interaction with apparel.
More news on the Nike and NBA partnership set to kick in this year can be found here: https://news.nike.com/nike-nba-2017-18