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United Fight Alliance and Shamrock FC Sign Broadcast Deal

United Fight Alliance and Shamrock FC Sign Broadcast Deal

United Fight Alliance (UFA), a Sports, Media and Entertainment Company comprised of fight promotions across the country and abroad, is pleased to announce it has partnered with Shamrock FC to broadcast their fights on UFA’s networks reaching over 100 million homes. Shamrock has long been the industry leader in MMA Events in the Midwest. The first two episodes, Shamrock 289 and Shamrock 290 will begin airing in September.                
UFA's CEO Jay Adams stated, "UFA is excited to be teaming up with Shamrock FC. They have a long, storied history, powerful partnerships and a great track record. I don’t know too many promotions that have even close to 300 events under their belt. It’s a testimony to Shamrock FC’s quality and tenacity and it always shows in their fights. We’ll kick off our coverage with Shamrock FC 289 and Shamrock FC 290, with more to come. Both are great cards and are sure to thrill our UFA audience."
Shamrock FC CEO Jesse Finney announced, "We at Shamrock FC pride ourselves on being in business for almost 20 years while never having to compromise our morals or values. We have had other opportunities in the past, but have been looking for the right fit with the right people. A deal where we could get more eyeballs but keep our fight library and keep our options open long term. This is that fit. The team at UFA share in our belief that integrity still matters in this sport and we look forward to a successful partnership moving forward. This deal not only helps the organization, but gives the fighters an opportunity to showcase their talents to 115 million homes worldwide."
Shamrock FC 289 will debut on Cox Sports Television on Wednesday, September 13th at 11:00p and Shamrock FC 290 will debut on CST on Wednesday September 20th at 11pm.  To locate CST channels, click here and for a map of CST affiliates click here. Chicago fans can watch Shamrock 289 on September 8th on Comcast SportsNet Chicago Plus and Shamrock 290 on September 9th on Comcast SportsNet Chicago.  Click here to find your local CSN-Chicago channel.  For a full list of the scheduled airing dates on these and more networks including ROOT SportsAT&T SportsNet and TuffTV visit UFA’s airing schedule.

About United Fight Alliance
UFA is a one-hour MMA program that brings you the best MMA from around the world. Watch as some of the biggest names in MMA fight toe to toe in the cage.  You’ll see exclusive footage, interviews and fighter profiles.  United Fight Alliance features top ranked fighters, women’s fights, intense action and more.  UFA and its network of shows including Brawl Call, a thirty-minute MMA magazine style, behind the scenes show, are now broadcast to over 100 million homes, airing on ROOT Sports, ROOT Sports Pittsburgh / ATT SportsNet Pittsburgh, ROOT Sports Rocky Mountain / ATT SportsNet Rocky Mountain, ROOT Sports Southwest / ATT SportsNet Southwest, SportsNet New York, Cox Spots Television, Comcast Sports Net – Chicago, Tuff TV, Rochester Sports Network and nationally on DIRECTV, Dish Network and ATT U-Verse. Go to UFA's schedule to find airing times or check your local listings. Tune in on DIRECTV to channel 658, 683 or 687, on Dish Network to channel 414, 426 or 428 and on ATT U-Verse to channel 1730, 1760 or 1764.  For more information on United Fight Alliance or Brawl Call, contact or go to or
About Shamrock FC 
Shamrock Promotions was founded in 1998 to help develop young Fighters in St. Louis Missouri and create a promotion where fans could expect consistently high quality shows our first event was held that year and was a sell-out! We bring fans fast-paced action and high-quality fights, all the while maintaining a professional atmosphere. Shamrock FC has put events on throughout the Midwest but routinely puts on events at the Ameristar Casinos in Kansas City and St Charles, MO. Along with the River City and Lumiere Casino's in St Louis, MO. For more information on the deal, ticket requests, or media inquiries, please visit

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