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NIKE and the NBA Reveal the First of the League's 2017-2018 Game Uniforms

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Nike tuned the uniform design to the rigors of this increasingly intense 82-game season by employing 3D-body maps of players, including heat and sweat maps.

The 2017-2018 NBA Season officially marks the beginning of a long partnership between the league and the Swoosh. Today they gave us a glimpse of just how they intend to give the Association a new and modern look.

Backed by more than 25 years of research, the latest uniforms are built on a refined version of the Nike Aeroswift basketball chassis. Specifically designed to outlast the 82-game season grind, it employs 3D-body maps of players that include heat and sweat maps. These uniforms were worn and tested by last year's Olympic gold medal-winning USA Basketball team and provided specific feedback that prompted the brand to evolve the designs in ways that included moving the armhole, neck, and side seams to get rid of distractions for the athletes.

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The uniform is comprised of a combination of Alpha Yarns and recycled polyester (each athlete uniform represents approximately 20 recycled PET bottles). 

A combination of Alpha Yarns and recycled polyester comprises each uniform that represents approximately 20 recycled PET bottles). Not only does this support Nike's broad commitment to sustainability, it also removes moisture more quickly than previous NBA uniforms, wicking sweat 30 percent faster than current ones.

But the most significant change of all is that the league is eliminating its 'Home' and 'Road' uniform designations. Starting next season, home teams are given the chance to pick which of the uniforms they will wear at home games while the visiting team has to choose a contrasting uniform from their own assortment.

Due to this, there are now four (4) core uniforms for a team - all classified as 'editions' - which draw from the rich heritage of the NBA and its franchises.

1. The Association Edition - this is the traditional home whites all 30 teams will have from their choices, which links them together as the most exclusive basketball club in the globe. It symbolizes the achievements that these athletes have worked all their lives to achieve.

2. The Icon Edition - formerly known as the Road uniform, this stands for the rich heritage and iconic identity that exists within each franchise. This edition makes use of a team's primary colors - one that dominates the closets of most diehard NBA fans.

3. Classic Edition - This season, there will be eight teams who will have the opportunity to celebrate some of their most iconice uniforms in league history and can be worn at their discretion. Releases later this Fall.

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Nike and the NBA worked together to create four primary uniforms for each team, classified as “editions,” which draw from the rich heritage of the NBA and its respective franchises.

Aside from these new editions, Nike will be unveiling a new on-court collection that includes tights and socks to provide a seamless look for the world's greatest basketball players when they play in the game's grandest stage.

For more information, you can check out: http://news.nike.com/news/nike-nba-game-uniforms

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